Zehno Papers

Green Matters: Creating Earth Friendly Communications

Green Week. Earth Day. Earth Hour. The planet is getting more face time than ever. Colleges around the country are already recycling waste, building green dorms, serving local food and buying clean energy. Taking a greener approach to communications initiatives is one more way you can communicate a shared commitment to a sustainable future.

Download a Green Wallpaper

Once you've read up on creating earth friendly communications, green your desktop with one of our eco-happy wallpapers. Take a gander.

St. Ambrose University Unveils Graduate Program Brochures

Incorporating the university's new branding and creative strategy, these new graduate program print materials feature new photography and value-focused profiles that highlight personal goals and expanded realities achieved at St. Ambrose. Learn more.

Summer Smarts

If you work in a publications or communications office, summer is the craziest time of year. You're swamped — and September is just around the corner. But there's good news: spending a few hours on some strategic work this summer will pay off for you this fall. Read the first in a series of smart summertime steps by Shane Shanks.

Notes on New Orleans: Creativity Abounds

Feeling creative? Maybe it's time to schedule a trip to New Orleans for even more inspiration. Fast Company magazine recently included New Orleans in its list of the top 13 creative cities worldwide. And Business Week noted the same phenomenon in 2007 in its story "New Orleans: A Startup Laboratory." Learn more in this resource post by Karen Buck.

Zehno Tidbits

Other goings-on at Zehno...

• Zehno wins

  Communications tools created for Graduate Management Admission Council (GMAC) won two awards in the 2009 Association of Educational Publishers Beacon Awards. GMAC's "Now What?" campaign won in the Integrated Marketing category and took home the "best in show" prize — the Gold Beacon Award. Learn more.

• Zehno published

  Gail Tyson's white paper, "Interview Techniques that Get Storytelling Results," was featured in the Spring 2009 issue of UCDA's Designer magazine. Download the paper.

• Zehno speaks

  Shane Shanks will lead sessions on publication trends, student recruitment, redesigning publications packages and Web writing at the CASE 2009 Summer Institute: Communications and Marketing August 2-6 in Burlington, Vt.

  Karen Buck and Brian Andrews, Web Site Director at Champlain College, will team up to present "The Web is Flat: Creating Categorization and Tagging Systems for Web Success" at the American Marketing Association’s Symposium for the Marketing of Higher Education 2009 November 15-18 in Boston.